How to Track Your SEO Campaign Performance?

Search engine optimization (SEO) is an essential component of any digital marketing strategy, whether for a small family-owned local business or a large corporation. We have seen several small businesses struggle to gauge the impact of their SEO campaigns. Without metrics to validate the performance and return of their SEO spend, they are lost.

How to measure the success of your SEO campaign? In this article, let’s explore the key metrics that can help you evaluate the effectiveness of your SEO efforts. We will also provide some fictional real-world examples to help illustrate these concepts.

Measure Organic Traffic

Organic traffic refers to the number of visitors to your website who arrive through FREE organic search results on search engines like Google and Bing. Tracking your SEO organic traffic helps to measure the success of your SEO campaign. Suppose you notice a steady increase in organic traffic over time. In that case, it’s a clear sign that your SEO strategy is working effectively. For example, a San Diego-based clothing retailer may have noticed an increase in organic traffic after optimizing their website for local SEO, including optimizing meta tags and creating location-specific landing pages.

Keyword Rankings in SERP

Keyword rankings refer to the position of your website’s pages in search engine results pages (SERPs) for specific keywords or keyword phrases. Is your business ranking in search results? Has the ranking improved?

Tracking your keyword rankings can help you measure the effectiveness of your SEO efforts, as higher rankings typically lead to more organic traffic. For example, a San Diego-based coffee shop may have noticed an increase in keyword rankings after optimizing their website for local SEO, including incorporating location-specific keywords in their content.

Customer Conversion Rates

In the context of digital marketing, conversion rates is the percentage of visitors to your website who take a specific action, such as buying something or filling out an inquiry form. Tracking your conversion rates can help you understand how effectively your website is converting visitors into customers. For example, a San Diego-based law firm may have noticed an increase in conversion rates after optimizing their website for local SEO, including creating location-specific landing pages with clear calls-to-action and contact forms.

Decreased Bounce Rates

Bounce rate is the percentage of visitors who leave your website after only viewing one page. High bounce rates can indicate a lack of relevance or quality in your content. Tracking your bounce rates can help you identify areas for improvement in your website and content. For example, a San Diego-based pet store may have noticed a decrease in bounce rates after optimizing their website for local SEO, including creating location-specific landing pages with relevant content and clear calls-to-action.

Never just leave your SEO campaigns untracked. Any good San Diego SEO expert will help you measure your SEO performance. With regular monitoring, you know what’s working in your SEO strategy. As a business owner, you get to check teh return on your investment in SEO. For your SEO expert, it helps optimize the campaign to deliver the best results.